Business headshots can either grab your client’s attention or completely turn them off. Whether you hand them a business card or the client visits your website, if you have a headshot that doesn’t represent you and your business, the client will definitely lose interest. Here are some simple ways to avoid Market Death by Headshot:
- Find the right photographer!! I am probably a little biased by placing this as number one as I am a photographer. But this is half the battle! A professional photographer will have the right equipment, lighting, camera, backdrops and an eye for what looks good. The photographer will bring out your good side and coach you how to look into the lens.
- Know what you want! Brainstorm with your photographer and make him see your vision. If you’re a landscaper you want your headshots outside showcasing your work. If you are an executive working in the financial district you want to showcase yourself and your office overlooking the city scape.
- Create a Budget! Your budget will also dictate the quality of your headshot. Think about how much you are willing to spend. The photographer, the clothes, the accessories, the location, right down to the final product all play into your image and your brand. The old saying, “You get what you pay for” will reveal your brand and your style. This doesn’t mean you can’t take a minimum budget and make it look like you paid a fortune. Having a good idea what you want will make your final image live up to your brand.
- Do your Part! Once you and the photographer come together and start shooting, listen to the photographer. Interact with the photographer. They will usually try and pull expressions from you so you don’t look stiff and unnatural. I usually try and have a conversation during the shoot with the client in front of the camera. This may be awkward at first but once my client relaxes and engages with me they produce their best expressions.
- Post Process! Every image you see in a magazine has been retouched. You need to hire a retoucher to complete your image. I do my own retouching because I don’t want them over done and end up looking like a bad “glamour shot” with plastic skin and over stylized lighting. Your headshot should look natural. Most of all it should look like YOU!
Most businesses present a social media presence. LinkedIn, Facebook, Twitter, Blogs, Websites, etc…your headshot is your social gateway to your business and your brand. I can help you avoid Death by Headshot!